How effective is the message for personal and business preparedness when it is limited to a 30 second sound byte? With more and more emphasis on community and business resliency is the message effective, and are we meeting stated goals?  Most communications in either verbal or written form is too abreviated to be effective and provides little guidance to be effective for personal and business preparedness.  If we really want to achieve community resiliency and improve emergency and disaster preparedness, a comprehesive approach through networking and resource development needs to take place.  The effort expended now will pay off tremendously when a disaster strikes.